Semnox Solutions and Uplay Mark First Year of Partnership With Six Successful Projects
NIJMEGEN, Netherlands — Semnox Solutions and Uplay are celebrating a successful first year of collaboration, marked by six completed projects across the Netherlands and Belgium. By combining Semnox’s venue management and cashless technology platform with Uplay’s understanding of the local amusement and arcade market, the partnership has helped operators streamline venue operations, enhance guest experiences and establish a technology foundation that can grow with their businesses.
“Over the past year, our collaboration with Semnox has grown into a strong partnership built on trust, shared commitment and a common goal of delivering the best experience for our customers,” said Nick Geefshuijsen, founder and managing director of Uplay. “Together, we’ve completed more than six projects, with many more in the pipeline, and it’s rewarding to see both our teams and our customers benefiting from the partnership. The combination of a reliable platform, responsive support and open collaboration has made this relationship a real success, and we’re excited about what we can achieve together in the years ahead.”
The relationship began around the time of IAAPA Expo Europe in 2025 and quickly gained momentum with the launch of Pop Culture Arcade in Nijmegen, Semnox’s first installation in the Netherlands. The venue implemented Semnox’s Parafait platform with 35 cashless arcade game readers and a self-service kiosk, supported locally by Uplay.
The companies have since expanded their work to additional entertainment concepts, including Arcade by Glow Golf in the Netherlands and Nexus in Bruges, Belgium. Each project builds on the same scalable approach, pairing Semnox technology with Uplay’s local delivery capabilities while adapting the implementation to the needs of the individual venue. The move into Belgium also extends the partnership beyond its initial market as the companies continue to grow their footprint across the Benelux region.
“The success of the past year demonstrates the value of combining innovative products with strong local partnerships,” said Vinayaka Kamath, business head for Europe at Semnox Solutions. “Our goal is not only to deliver technology for opening day, but to continue expanding capabilities as each operator’s needs evolve. We look forward to growing with Uplay, delivering more projects across the region and building on this success in the years ahead.”
That continued development is already taking shape. Semnox and Uplay are working on leaderboard-based experiences that would add new opportunities for competitive play and guest engagement. While the concepts are still in development and are not yet live, they reflect the partnership’s focus on building out functionality over time and helping operators keep their experiences fresh as they grow.
Semnox and Uplay will carry that momentum into IAAPA Expo Europe 2026, taking place Sept. 21-25 in London. Both teams will be available to discuss the partnership and what their combined capabilities could offer operators throughout the region.
For more information, visit www.semnox.com.
About Semnox Solutions
Semnox Solutions is a global provider of integrated technology solutions for the entertainment and leisure industry. With its award-winning Parafait and Tixera platforms, Semnox supports more than 2,800 venues across more than 65 countries, delivering tools that improve operational efficiency, enhance guest experiences and drive business growth.
About Uplay Amusement
Uplay Amusement is a Netherlands-based supplier and service provider specializing in arcade games and complete entertainment venue installations. Drawing on its experience operating and supporting game halls, Uplay provides equipment selection, installation, maintenance, and local customer support for entertainment operators throughout the region. For more information, visit www.uplay.nl.
