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A look at Next Generation Gaming Centers: A Semnox Case Study


The entertainment industry has witnessed a significant shift with the emergence of new-generation gaming centers. These state-of-the-art facilities redefine leisure experiences, offering interactive attractions and immersive virtual reality to all ages. As these destinations embrace cutting-edge technologies, innovative management solutions become essential. Semnox Solutions, a global holistic solutions provider, empowers these next-gen gaming centers with customized management tools. This case study explores shared challenges we encountered and how Semnox's solutions ingeniously integrated its Parafait ecosystem to streamline operations and address evolving needs.


The Future of Gaming Centers

Gaming centers and adventure parks are evolving into immersive hubs blending VR, interactive gaming, attractions, E-sports and sport simulators. Semnox has witnessed this shift in the Middle East through clients like Emaar's Play DXB, Al Ghurair's Glitch, Sprinkles in Ajman, and Al Barakah Holding's Pixoul and Adrenark. Incorporating VR gaming, interactive attractions, and gamified elements promise to elevate guest experiences, re-shaping the future of the attraction industry.


The Challenges and the Semnox Solution

Advanced gaming centers pose unique challenges for facility owners and operators.

The rise of e-sports and simulators stands out as a prominent trend, offering immersive experiences for competitive gamers and enthusiasts alike. These simulators don’t operate on conventional hardware-based integration but by leveraging seamless API-driven interactions with GGCircuit, a realm where Semnox has successfully integrated its innovative solutions, ensuring fluid and cutting-edge experiences.

"The Semnox Parafait suite allows us to offer seamless, cashless transactions, enabling families to enjoy our myriad of attractions without needing their wallets at every step," said Mr. Ravi Muni, Group CFO of Al Murad Group. “With Semnox Solutions as our technology partner, we are confident in delivering an unmatched experience to our guests.”


No matter the challenge, Semnox can work with your facility on a personalized solution. These next-gen venues, characterized by their diverse attractions, large footfalls, and dynamic nature, need solutions to address the following key challenges.

Efficient Access Control:

Efficiently managing the flow of visitors and attractions is vital for a seamless guest experience. Semnox was able to provide Emaar’s Play DXB and the Adventure Park at Dubai Hill Mall with multiple solutions to ease access control and game play. The deployment of XCESS readers with barcode wristbands and RFID-based LuminOS readers has significantly streamlined access control, reducing wait times and enhancing convenience. The incorporation of self-service Klassic Kiosks with integrated credit card terminals has further elevated efficiency and ease of access.

Streamlined Ticketing and Booking:

The ability to offer flexible and convenient ticketing options can provide more convenience and revenue growth. From e-commerce to onsite sales, Parafait can help strengthen ticketing and booking in all aspects. Adrenark and Pixoul, owned by Al Barakah Holdings, paired the Parafait reservation modules for birthday parties and events with self-service kiosks stationed around the park to simplify purchasing and booking. The Parafait system allows for combo upsells, seasonal promotions and loyalty programs, further enhancing dynamic purchasing options.

“Pixoul is a one-of-its-kind project. Considering the kind of experience that the venue provides, selecting the right ticketing and venue management partner was a crucial decision for us. We chose Semnox after extensive research, analysis, and comparison between multiple solution providers. They have been flexible in approach and professional. We look forward to working with Semnox on more projects to come,” said Paul Hamilton, General Manager.

Pixoul and Adrenark uses Parafait's Online B2B Portal which allows third-party agents and tour operators to book tickets on their behalf, this has help in increase sales and reach a wider audience.

Parafait simplifies the ticketing and booking process by providing a range of purchasing channels.

Optimizing Attractions and Capacity Management:

Capacity management is a critical factor in guest satisfaction. Semnox addresses this challenge head-on by introducing its a Time Slot Booking System, delivering personalized itineraries to visitors. This system not only reduces wait times but also ensures maximum enjoyment. The Parafait ecosystem's ability to integrate seamlessly with new-age gaming simulators via APIs further contributes to minimizing queue times, providing an enriched experience to guests.

Centralized Operations and Advanced Analytics:

Efficiently managing diverse operations within gaming centers takes centralized coordination. Semnox's Parafait ecosystem provides an integrated platform that has proved instrumental for venues such as Sprinkles, Glitch, Pixoul, and DXB. By unifying access control, party bookings, waiver management, and advanced analytics, Parafait streamlines operations, heightens staff and guest experiences, and extracts valuable insights to drive informed decisions.

“Semnox's commitment to developing new technology that aligned perfectly with our business needs was a key factor in our decision," said Bert Grogor, Vice President of Al-Ghurair, owner of Glitch. “They also had the best customer service, that’s what stood out. They were always responsive to our needs and went above and beyond to help us out.”


As the landscape of next-generation gaming centers continues to evolve, Semnox Solutions remains a trailblazer in pioneering comprehensive solutions. The integration of Semnox's Parafait ecosystem with software-based APIs governing new-age gaming simulators represents the synergy between technology and entertainment. With a commitment to innovation, Semnox empowers gaming centers to navigate this dynamic environment seamlessly, ultimately delivering unforgettable experiences and redefining the future of entertainment.

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