“Parafait has brought us into the 21st century,” states Ryan. “We didn’t realize how many sales we were missing because we were a cash-only facility.”
Aside from gross sale increases, he realized how much of a liability being a cash-only business was, where he could never leave the facility as the manager. Now he gets to focus more on the business in lieu of worrying about where the money or prizes are going. The sales-collection kiosk is accurate with what the software says, extra points and discounts are watched more closely, and inventory is now measured, as opposed to being “eyeballed like before.”
With the majority of their 80 indoor arcade games currently on card readers, they’ve seen shifts in consumer behavior. The games left on token-based usage aren’t being utilized as much, and some guests are even inquiring why the remaining outdoor kid rides and cranes aren’t also on card readers. With detailed reports available from Parafait regarding game popularity and sales, Ryan is excited to use this new data to make decisions for future seasons.
Parafait also has the ability to alert staff immediately when a game needs maintenance, as opposed to relying on customers to notify staff in the past. The times of having hours go by without a particular game making any revenue without their knowledge are over, leading to higher efficiency in their operations.
Guests and employees alike have had an overall positive reception of the switch. Employees have enjoyed less training on fixing issues like coin jams and can spend more time interacting and assisting with the guests in other ways. Customers enjoy the cleaner environment of not handling tokens, as well as the quickness of transactions. As anticipated, there were some guests who do miss the nostalgia of collecting tickets from each game. However, the overarching majority have either loved the switch immediately or quickly grew to prefer it after experiencing it for themselves.
Implementing a card system also gives the casino arcades the ability to implement customized loyalty programs which will increase visitation frequency for each guest. Guests can now enjoy the Parafait LuminOS readers’ wider-than-usual touch screens and its multi-gameplay and repeat play functionality without having to tap the card again. Boardwalk and Island Breeze also benefit from LuminOS’s over-the-air firmware updates and the 5 GHz Support and web service-based interaction.
“We have just scratched the surface of possibilities with the LuminOS,” says Kiran Karanki, CEO of Semnox. “Having replicated the functionality of a regular reader on an OS-based reader, we are now discussing ways in which we can go beyond the current functionality with our customers. We believe that LuminOS is the future of RFID readers.”
As a side benefit that was unexpected from the transition to Parafait, Boardwalk Casino and Island Breeze Casino arcades found they had a tremendous improvement environmentally, too. In one season alone, one of their arcade locations would go through virtually five tons of paper tickets each season! This transfer to cards has also allowed daily operations to become easier for Ryan’s mother, who was beginning to struggle with carrying heavy packages of tickets regularly. Additionally, redemption points are now transferable between their two locations since they are only 5-blocks apart as well. Promoting this has increased foot traffic for both locations.
The Kiska’s are very pleased with their transition to Semnox’s Parafait solution thus far, and they continue to nurture their relationship every day. Aside from their increased revenue at both venues, the family-owned business is most happy that they were able to sustain the energy, excitement, and buzz of their boardwalk facilities that they feel sets them apart from other arcades and looks forward to supplying long-lasting memories for generations to come.
