Semnox and Falco PlayHub Partner to Bring a Cashless Experience to Joy Joy Land
KHAMIS MUSHAIT, SAUDI ARABIA – Semnox Solutions and Falco PlayHub Solutions have expanded their collaboration in the Middle East with the successful launch of Joy Joy Land at Mujan Park Mall in Khamis Mushait, Saudi Arabia.
The new family entertainment center features a dedicated indoor playground and a family-friendly café, creating a fun and safe environment for children and families. As part of the installation, Joy Joy Land now operates on Semnox’s Parafait cashless technology platform, integrated by Falco PlayHub Solutions to enhance efficiency, management, and the overall guest experience.
“We are delighted to continue our strong partnership with Semnox Solutions in Saudi Arabia through this successful implementation at Joy Joy Land. Each collaboration further strengthens our shared vision to deliver innovative, reliable, and engaging entertainment solutions to the Kingdom’s growing leisure market,” said Mr. Suyambu T, Business Head, Falco PlayHub Solutions.
The comprehensive solution includes Lumin readers, a restaurant point-of-sale system, and advanced inventory control and reporting tools, allowing for centralized management and a smooth, cashless experience across the venue.
The project marks another milestone in the growing collaboration between Semnox and Falco PlayHub Solutions, following previous installations across Saudi Arabia that have modernized venue management and introduced innovative, data-driven guest experiences.
When asked about the partnership, Vinayaka Kamath, Business Head at Semnox Solutions said, “This partnership continues to set a benchmark for digital transformation in the region. Our work with Falco PlayHub Solutions reflects a shared commitment to helping more operators embrace technology that simplify operations and drive growth across the entertainment sector.”
About Semnox Solutions
Semnox Solutions is a global provider of integrated technology solutions for the entertainment and leisure industry. With its award-winning Parafait and Tixera platforms, Semnox supports more than 2,800 venues across 60+ countries, delivering tools that improve operational efficiency, enhance guest experiences, and drive business growth.
About Falco Playhub Soutions
Falco Playhub Solutions specializes in cashless systems, amusement park supplies, software development, hardware trading, and IT consultancy. With a strong presence in the Middle East, Falco delivers tailored solutions that combine technology, creativity, and reliability for both public and private sector clients.
About Joy Joy Land
Joy Joy Land is a family entertainment destination located at Mujan Park Mall in Khamis Mushait, Saudi Arabia. The indoor venue features an interactive indoor playground, café, interactive games and more.
