Semnox and The Pelican Group Partner to Bring Semnox Parafait RFID Card System to 400+ Regal Theatres
Farmers Branch, Texas — Semnox Solutions, a global leader in technology solutions for the entertainment and leisure industry, has announced a strategic partnership with The Pelican Group, a premier national operator of amusement and vending services, to implement the Semnox Parafait RFID card system across more than 400 Regal theatres throughout the United States.
This collaboration marks a major milestone in enhancing the guest experience at Regal locations nationwide by introducing a modern, cashless, and frictionless play card solution powered by Semnox’s industry-leading Parafait system. Guests will now enjoy convenient RFID-enabled Tap-to-Play transactions for arcade game play and seamless integration with existing Regal entertainment offerings.
The Pelican Group, with decades of experience managing amusement operations in theatres, family entertainment centers, and other venues, will leverage Semnox’s technology to deliver operational efficiency, improved customer engagement, and robust data insights across Regal’s entertainment network.
“At Regal, we are always looking for ways to elevate the guest experience. Partnering with Semnox and The Pelican Group enables us to bring the latest innovations in entertainment technology directly to our customers,” said Adam Rymer, Chief Commercial Officer at Regal.
“We’re thrilled to bring cutting-edge technology to our Regal locations, ensuring guests have a smooth and modern experience while allowing operators to better manage performance and revenue,” said Sean Hanna, Chief Revenue Office at The Pelican Group.
“This partnership with The Pelican Group and Regal is an exciting opportunity to showcase how our Parafait ecosystem can transform entertainment venues into fully integrated, customer-centric destinations,” said Bepin Jose, President at Semnox Solutions.
The deployment of the Parafait RFID system will continue into Q3 2026, marking one of the largest theatre-based rollouts of RFID technology in North America.
About Semnox Solutions
Semnox Solutions is a global provider of integrated technology solutions for entertainment and leisure industry. With its award-winning Parafait and Tixera platforms, Semnox supports more than 2,800 venues across 60+ countries, delivering tools that improve operational efficiency, enhance guest experiences, and drive business growth.
About The Pelican Group
The Pelican Group, a division of Pelican Communications, Inc. is a privately owned company with its corporate office located in Danville, CA, founded in April 1993 to manage vending and amusement equipment for companies with Regional and National locations.
In addition to providing local resources through its network of more than 600 operators, The Pelican Group partners with leading manufacturers of state-of-the-art equipment, including automated retail machines, self-service kiosks, digital music, interactive gaming, vending machines with wireless reporting, cranes and bulk vending, as well as video and kiddie ride games and ATM’s.
The principals of The Pelican Group have more than four hundred years of combined experience in the vending and amusement businesses. Utilizing this expertise and Industry relationships, Pelican works to improve client revenues and customers satisfaction by implementing its’ comprehensive management program across the United States and Canada.
For more information, please contact The Pelican Group at (800) 997-3542 or www.pelicangroup.com.
About Regal
Regal operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 5,461 screens in 400 theatres in 41 states along with the District of Columbia and Guam as of October 31, 2025. Regal is focused on delivering the best moviegoing experience by providing our guests with the largest selection of premium large formats (including 4DX, IMAX, RPX, and ScreenX), the only unlimited subscription program, and enhanced food and beverage offerings to make every visit to the theatre a truly memorable experience. Additional information is available online at REGmovies.com.
