Creating the Right Birthday Packages
Creating the Right Birthday Packages
After two years of the world practicing social distancing and feeling isolated, we’re predicting that birthday parties are going to be in high demand in 2022 and the next few years. Children have missed out on not only interacting with classmates and friends daily but also the celebrations that come with being able to see friends and family again! Parties in school and on the weekend were great ways for kids to mingle and develop their social skills in a relaxed environment and are a nice break from typical daily learning schedules.
To ensure that your family entertainment center is creating the most efficient and popular birthday packages, we’ve put together some tips to consider adding or amending to your FEC party structure.
Customization is Key
With people customizing everything from the colors of their sneakers to their burrito order, they’re going to want to customize their child’s birthday party. This might be because their party might not meet the requirements for the higher tier party you also offer, or simply because they have a special interest in one of your amenities that their package doesn’t include.
This can be beneficial to you as a business owner. It means that you can charge add-ons to the original party packages. This can be either adding additional participants to the capacity limit you currently have for each party tier or in the attractions they decide they want the partygoers to have access to. In a completely different direction, you can also provide add-ons for activities for the accompanying adults, or a few tiers of decorations packages so the party space can be extra festive.
None of this has to be complicated either. If you’re worried that your FEC management and operating system can’t handle this kind of customization process, or if you’ve come across problems you’re your birthday party booking system, there are comprehensive FEC solutions available to take your FEC to the next level.
A child’s birthday is meant to be special, no matter what age they are turning. Offer an extra special surprise for the birthday kid! Some things that catch the eye are bonus points to use towards getting a bigger prize at the redemption counter or access to a special birthday-patron-only game (like a giant crane, ticket tornado, or let them spin a wheel to win a prize).
A good way to promote your birthday packages can be to create specific birthday campaigns, like setting up a Birthday Club emailing list with those who are interested in parties at your park to get leads. Encourage guests to sign up for the club by giving new members a special discount upon joining or detailing the benefits of joining the birthday club.
Make Your Value Known
Details can make or break you in any situation, especially when you are dealing with tough competition. Sure, every birthday party venue includes some combination of party space and fun activities but ensuring that your potential party bookers know why your party value is better than your competition will earn you more bookings. Try including details of the party room, like the room dimensions, the food options (and how many people they feed) and talk enthusiastically about the importance and knowledge of your party leader/coordinator.
Another tip? Create unique traditions, like treasure hunting around your family entertainment center, or have a cookie decorating station in the party space as a fun activity.
As simple as they sound, these features can help establish why your FEC is the easy choice for their child’s next birthday party, instead of your competition.
Once the packages are complete, it is important to ensure a seamless party booking experience with the software your FEC utilizes. If you’re looking to revamp and upgrade your park’s operating systems and software, check out our solutions and services to see what might fit your facility’s needs.